Cause and effect: The case for cause marketing
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Cause and effect: The case for cause marketing

Cause marketing or often known as cause-related marketing is one of the types of corporate social responsibility where nonprofits and businesses tie up together for their mutual benefits. It is basically a collaboration between a nonprofit organization and a for-profit business. Along with being transparent to the consumers, businesses realize that consumers are concerned about…

4 tips for effectively communicating with clients
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4 tips for effectively communicating with clients

Tip #1: Be transparent about your availability and response times—and respectful of others’. With many colleagues and clients working from home while juggling other responsibilities—such as virtual learning and caregiving for other family members—scheduling has become rather thorny. And a lack of clarity on availability across your team can render your best efforts at communication…